[Data-modeling] A proposal for consumer products
Faye Harris
faye at metaweb.com
Tue Dec 23 20:41:17 UTC 2008
Kirrily Robert wrote:
> Adobe is a company that has a lot of products, but looking
> at http://www.adobe.com/products/ I can't see much in the way of
> brands other than the Adobe brand itself. But they do have product
> lines like "Creative Suite".
Each of the Adobe product families is a brand. Photoshop, Illustrator,
InDesign, Acrobat, etc. The Photoshop line includes 5 different
products, all (except an online service) are available individually in
both upgrade and full edition versions via various licensing models. The
most popular products are also available in both non-creative-suite
product bundles and in various (I think 11) suites.
AFAIK creative suites are product bundles, not brands. At any rate, each
creative suite is also a consumer product.
Software is a little different in that pricing is not based on units of
physical products, but licensing models.
-- Faye
>
>
> On Dec 23, 2008, at 11:39 AM, evening0star wrote:
>
>>
>> Appliances, however, don't line up as easily. Take Siemens and GE,
>> who both make refrigerators. GE has a couple of different lines
>> (which they call Brands), like GE Profile, GE Monogram, etc:
>> http://www.geappliances.com/products/brands/. So if we use GE
>> Profile, you'll see that there are side-by-side refrigerators,
>> top-freezer models, etc. And then within those categories you have
>> specific products, or models, like the "GE Profile 42" Built-In
>> Side-by-Side Refrigerator with Dispenser" model # PSB42YSXSS, and
>> there's another one "GE Profile™ 42" Built-In Side-by-Side
>> Refrigerator with Dispenser" but model # PSB42YGXSV.
>>
>> Siemens, however, doesn't seem to have multiple models per type of
>> refrigerator (for lack of a better way to put it). They have a 36"
>> counter-depth, a 36" french door, etc:
>> http://www.siemens-home.com/Appliances-Kitchen-Cooking_Refrigerators-Freezers.
>>
>>
>> Then take a look at Mitsubishi Electric's home theater TVs:
>> http://mitsubishi-tv.com <http://mitsubishi-tv.com/>. These are
>> similar to Siemens in that they have more than one model for a "46"
>> Diamond Premium Flat Panel TV".
>>
>> Of course there's also software, and Adobe is an "easy" example.
>> http://www.adobe.com/products/
>>
>> And, frankly, I'm afraid to look into food products! :) Though I can
>> give you one example I ran into the other day: Vermont Smoke & Cure
>> is a food brand that is owned by Farmer's Diner, and has various
>> products within the Smoke & Cure name (here's a link to their bacon:
>> http://www.vtsmokeandcure.com/bacon-natural-c-249.html).
>>
>> So I hope these examples help people think about modeling this area.
>> What is the brand for each of these, versus the product, versus the
>> company, versus specific models, etc. And then maybe we can start
>> referencing specific examples so we can talk on the same page (like
>> brand).
>>
>> evening
>>
>>
>>
>>
>> On Mon, Dec 22, 2008 at 8:55 PM, Robert Cook <robert at metaweb.com
>> <mailto:robert at metaweb.com>> wrote:
>>
>> OK, I think we're trying to represent the "brand" more than the
>> branding. Apple, Dell, Chevrolet, Mentos, Levalor are all
>> brands. Some (perhaps all?) are companies, but that's a co-type
>> on the same topics.
>>
>> I should have been clearer about Apple as designer, which
>> although often is the same as the brand (if it's a company or .
>> I don't think that's part of brand at all. That's probably a
>> property into itself (should one want to split that far.)
>> Several car models have designers who are recognizable people.
>>
>> R
>>
>> On Dec 22, 2008, at 1:28 PM, evening0star wrote:
>>
>>> Well, there's a brand, and then there's branding. The branding
>>> on Chevrolet has changed over the years (colors and fonts used,
>>> tag lines, logos,etc), but the brand/division/product of
>>> Chevrolet hasn't in the sense that it hasn't changed names,
>>> still is basically the same kind of product, etc.
>>>
>>>
>>> /> Apple is the brand for the Macbook They are also the
>>> designer. They are definitely not the manufacturer./
>>>
>>>
>>> We have to be careful between brand and company. "Apple Inc"
>>> is the company that makes/designs/owns these products. A brand
>>> can't design things - it is a representation of a company
>>> or product/service.
>>>
>>> Are we having fun yet?? :)
>>>
>>> On Mon, Dec 22, 2008 at 4:17 PM, Tim Kientzle <tim at metaweb.com
>>> <mailto:tim at metaweb.com>> wrote:
>>>
>>> Some of the clearest examples come from the car industry:
>>> "Chevrolet"
>>> is a brand owned by the General Motors Corporation.
>>> "Chevrolet" is
>>> not a company nor is it a particular product. (But, of course,
>>> "Suburban" is also a brand, as is "General Motors
>>> Corporation." The
>>> identity is not the same as the product or company, even
>>> when it has
>>> the same name. The White Knight should have been in
>>> advertising. ;-)
>>>
>>> Tim
>>>
>>>
>>> On Dec 22, 2008, at 1:01 PM, Kirrily Robert wrote:
>>>
>>> > On Dec 22, 2008, at 12:46 PM, Mohammad Al-Ubaydli wrote:
>>> >
>>> >> Sorry if I am ignorant on this but would "Brand" be
>>> better than
>>> >> "manufacturer"? I am guessing you already went through
>>> this with
>>> >> your business guys and was just hoping to learn why the
>>> still expect
>>> >> manufacturer.
>>> >
>>> > I'd better let a marketing person explain it, but as I
>>> understand it,
>>> > a brand is a marketing device and is not the same as the
>>> company.
>>> >
>>> > Wikipedia describes brands as: "A brand is a collection of
>>> symbols,
>>> > experiences and associations connected with a product, a
>>> service, a
>>> > person or any other artefact or entity." So for instance,
>>> the Coca
>>> > Cola brand involves red and white colours, the swoopy
>>> logo, the phrase
>>> > "Enjoy Coca Cola", and so on.
>>> >
>>> > See http://en.wikipedia.org/wiki/Brand and
>>> http://en.wikipedia.org/wiki/Product_(business)
>>> <http://en.wikipedia.org/wiki/Product_%28business%29>
>>> > for example.
>>> >
>>> > K.
>>> >
>>> > --
>>> > Kirrily Robert
>>> > Freebase Community Director
>>> > kirrily at metaweb.com <mailto:kirrily at metaweb.com>
>>> > http://freebase.com/
>>> >
>>> >
>>> >
>>> >
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> --
> Kirrily Robert
> Freebase Community Director
> kirrily at metaweb.com <mailto:kirrily at metaweb.com>
> http://freebase.com/
>
>
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