[Data-modeling] A proposal for consumer products

[Robert Cook]

OK, I think we're trying to represent the "brand" more than the  
branding.  Apple, Dell, Chevrolet, Mentos, Levalor are all brands.   
Some (perhaps all?) are companies, but that's a co-type on the same  
topics.

I should have been clearer about Apple as designer, which although  
often is the same as the brand (if it's a company or .  I don't think  
that's part of brand at all.  That's probably a property into itself  
(should one want to split that far.)  Several car models have  
designers who are recognizable people.

R
On Dec 22, 2008, at 1:28 PM, evening0star wrote:

> Well, there's a brand, and then there's branding.  The branding on  
> Chevrolet has changed over the years (colors and fonts used, tag  
> lines, logos,etc), but the brand/division/product of Chevrolet  
> hasn't in the sense that it hasn't changed names, still is basically  
> the same kind of product, etc.
>
>
> > Apple is the brand for the Macbook  They are also the designer.   
> They are definitely not the manufacturer.
>
>
> We have to be careful between brand and company.   "Apple Inc" is  
> the company that makes/designs/owns these products.  A brand can't  
> design things - it is a representation of a company or product/ 
> service.
>
> Are we having fun yet?? :)
>
> On Mon, Dec 22, 2008 at 4:17 PM, Tim Kientzle <tim at metaweb.com> wrote:
> Some of the clearest examples come from the car industry: "Chevrolet"
> is a brand owned by the General Motors Corporation.  "Chevrolet" is
> not a company nor is it a particular product.  (But, of course,
> "Suburban" is also a brand, as is "General Motors Corporation."  The
> identity is not the same as the product or company, even when it has
> the same name.  The White Knight should have been in advertising. ;-)
>
> Tim
>
>
> On Dec 22, 2008, at 1:01 PM, Kirrily Robert wrote:
>
> > On Dec 22, 2008, at 12:46 PM, Mohammad Al-Ubaydli wrote:
> >
> >> Sorry if I am ignorant on this but would "Brand" be better than
> >> "manufacturer"? I am guessing you already went through this with
> >> your business guys and was just hoping to learn why the still  
> expect
> >> manufacturer.
> >
> > I'd better let a marketing person explain it, but as I understand  
> it,
> > a brand is a marketing device and is not the same as the company.
> >
> > Wikipedia describes brands as: "A brand is a collection of symbols,
> > experiences and associations connected with a product, a service, a
> > person or any other artefact or entity."  So for instance, the Coca
> > Cola brand involves red and white colours, the swoopy logo, the  
> phrase
> > "Enjoy Coca Cola", and so on.
> >
> > See http://en.wikipedia.org/wiki/Brand and http://en.wikipedia.org/wiki/Product_(business)
> >  for example.
> >
> > K.
> >
> > --
> > Kirrily Robert
> > Freebase Community Director
> > kirrily at metaweb.com
> > http://freebase.com/
> >
> >
> >
> >
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