[Data-modeling] A proposal for consumer products

[evening0star]

Well, there's a brand, and then there's branding.  The branding on Chevrolet
has changed over the years (colors and fonts used, tag lines, logos,etc),
but the brand/division/product of Chevrolet hasn't in the sense that it
hasn't changed names, still is basically the same kind of product, etc.


*> Apple is the brand for the Macbook  They are also the designer.  They are
definitely not the manufacturer.*


We have to be careful between brand and company.   "Apple Inc" is the
company that makes/designs/owns these products.  A brand can't design things
- it is a representation of a company or product/service.

Are we having fun yet?? :)

On Mon, Dec 22, 2008 at 4:17 PM, Tim Kientzle <tim at metaweb.com> wrote:

> Some of the clearest examples come from the car industry: "Chevrolet"
> is a brand owned by the General Motors Corporation.  "Chevrolet" is
> not a company nor is it a particular product.  (But, of course,
> "Suburban" is also a brand, as is "General Motors Corporation."  The
> identity is not the same as the product or company, even when it has
> the same name.  The White Knight should have been in advertising. ;-)
>
> Tim
>
>
> On Dec 22, 2008, at 1:01 PM, Kirrily Robert wrote:
>
> > On Dec 22, 2008, at 12:46 PM, Mohammad Al-Ubaydli wrote:
> >
> >> Sorry if I am ignorant on this but would "Brand" be better than
> >> "manufacturer"? I am guessing you already went through this with
> >> your business guys and was just hoping to learn why the still expect
> >> manufacturer.
> >
> > I'd better let a marketing person explain it, but as I understand it,
> > a brand is a marketing device and is not the same as the company.
> >
> > Wikipedia describes brands as: "A brand is a collection of symbols,
> > experiences and associations connected with a product, a service, a
> > person or any other artefact or entity."  So for instance, the Coca
> > Cola brand involves red and white colours, the swoopy logo, the phrase
> > "Enjoy Coca Cola", and so on.
> >
> > See http://en.wikipedia.org/wiki/Brand and
> http://en.wikipedia.org/wiki/Product_(business)
> >  for example.
> >
> > K.
> >
> > --
> > Kirrily Robert
> > Freebase Community Director
> > kirrily at metaweb.com
> > http://freebase.com/
> >
> >
> >
> >
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