[Data-modeling] A proposal for consumer products

[Tim Kientzle]

Some of the clearest examples come from the car industry: "Chevrolet"  
is a brand owned by the General Motors Corporation.  "Chevrolet" is  
not a company nor is it a particular product.  (But, of course,  
"Suburban" is also a brand, as is "General Motors Corporation."  The  
identity is not the same as the product or company, even when it has  
the same name.  The White Knight should have been in advertising. ;-)

Tim


On Dec 22, 2008, at 1:01 PM, Kirrily Robert wrote:

> On Dec 22, 2008, at 12:46 PM, Mohammad Al-Ubaydli wrote:
>
>> Sorry if I am ignorant on this but would "Brand" be better than
>> "manufacturer"? I am guessing you already went through this with
>> your business guys and was just hoping to learn why the still expect
>> manufacturer.
>
> I'd better let a marketing person explain it, but as I understand it,
> a brand is a marketing device and is not the same as the company.
>
> Wikipedia describes brands as: "A brand is a collection of symbols,
> experiences and associations connected with a product, a service, a
> person or any other artefact or entity."  So for instance, the Coca
> Cola brand involves red and white colours, the swoopy logo, the phrase
> "Enjoy Coca Cola", and so on.
>
> See http://en.wikipedia.org/wiki/Brand and http://en.wikipedia.org/wiki/Product_(business)
>  for example.
>
> K.
>
> -- 
> Kirrily Robert
> Freebase Community Director
> kirrily at metaweb.com
> http://freebase.com/
>
>
>
>
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