[Data-modeling] A proposal for consumer products

[evening0star]

Perhaps one way to differentiate, or to make it more clear, is instead of
Manufacturer use Company to indicate who owns the product.  This could then
be used for companies who provide other products that aren't necessarily
manufactured (example, Freebase is a product of MetaWeb).

On Mon, Dec 22, 2008 at 4:01 PM, Kirrily Robert <kirrily at metaweb.com> wrote:

> On Dec 22, 2008, at 12:46 PM, Mohammad Al-Ubaydli wrote:
>
> > Sorry if I am ignorant on this but would "Brand" be better than
> > "manufacturer"? I am guessing you already went through this with
> > your business guys and was just hoping to learn why the still expect
> > manufacturer.
>
> I'd better let a marketing person explain it, but as I understand it,
> a brand is a marketing device and is not the same as the company.
>
> Wikipedia describes brands as: "A brand is a collection of symbols,
> experiences and associations connected with a product, a service, a
> person or any other artefact or entity."  So for instance, the Coca
> Cola brand involves red and white colours, the swoopy logo, the phrase
> "Enjoy Coca Cola", and so on.
>
> See http://en.wikipedia.org/wiki/Brand and
> http://en.wikipedia.org/wiki/Product_(business)
>  for example.
>
> K.
>
> --
> Kirrily Robert
> Freebase Community Director
> kirrily at metaweb.com
> http://freebase.com/
>
>
>
>
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