[Data-modeling] A proposal for consumer products

[Kirrily Robert]

On Dec 22, 2008, at 12:46 PM, Mohammad Al-Ubaydli wrote:

> Sorry if I am ignorant on this but would "Brand" be better than  
> "manufacturer"? I am guessing you already went through this with  
> your business guys and was just hoping to learn why the still expect  
> manufacturer.

I'd better let a marketing person explain it, but as I understand it,  
a brand is a marketing device and is not the same as the company.

Wikipedia describes brands as: "A brand is a collection of symbols,  
experiences and associations connected with a product, a service, a  
person or any other artefact or entity."  So for instance, the Coca  
Cola brand involves red and white colours, the swoopy logo, the phrase  
"Enjoy Coca Cola", and so on.

See http://en.wikipedia.org/wiki/Brand and http://en.wikipedia.org/wiki/Product_(business) 
  for example.

K.

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Kirrily Robert
Freebase Community Director
kirrily at metaweb.com
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